The company was established in 1924. The founding fathers selected the name Citizen so it would be "Close to the Hearts of People Everywhere" and soon after adopted the company’s formal name, Citizen Watch Company. During the last seventy-five years Citizen has expanded its business throughout the world and has achieved recognition as the global brand. The past twenty-five year period has coincided with the company’s dramatic rise to its current position as the world’s largest watchmaker, a distinction Citizen has held every year since 1986. Beyond sheer size, Citizen is also recognized as a worldwide leader in advanced technology. From the world’s slimmest LCD watch to the first voice recognition watch and the world’s first professional dive watch with an electronic depth sensor, Citizen’s record of "world’s firsts" is unmatched. More recently, Citizen has staked out a new position as the leader in Ecologically Friendly timekeeping with its Eco-Drive watches that are light powered. With models ranging from dress models to sports models to professional dive watches, Citizen Eco-Drive runs continuously in any kind of natural or artificial light for a lifetime of use. Fueled by light, it never needs a battery. A serious timepiece for the serious watch collector, the Citizen BJ7000-52E stainless steel men's watch offers powerful timekeeping functions for your favorite aeronaut. The large round watch case measures approximately 42mm in diameter. It has a thin silver bezel that houses a black dial with a pilot's inner rotating slide rule bezel, which is operated by the secondary crown at 8 o'clock. It has large luminous hands and markers for readability and low-light visibility and dual time (GMT) capability. The triple link bracelet band is composed of brushed silver stainless steel pieces, and it's joined by a push-button folding safety clasp. Other features include a water resistance to 660 feet (200 meters), low-charge indicator window, power saver function, and a scratch-resistant, non-reflective mineral crystal.

Summary of Features: Pilot's slide rule inner chapter ring operated by crown at 8 o'clock position Non-reflective mineral crystal Large luminous markers for easy readability Dual time Since its foundation in 1930, CITIZEN has promoted a multi-cultural mindset that fosters excellence and creativity. The very name of the brand conveys a deep respect toward craftsmanship and considered as familiar by citizens the world-over. So as a “citizen” of the world, we bear the responsibility to help cultivate a culture of positive change and on-going evolution through our craft. We take that mission seriously and steadfastly welcome what the future may bring. As a true manufacture d’horlogerie, CITIZEN integrates a comprehensive manufacturing process from creating individual components to a watch’s final assembly. It’s an artisan’s approach to watch making based on pushing forward the boundaries of technology and leveraging our experience toward exploring new possibilities. One pivotal technological breakthrough was the development of a light-driven watch. CITIZEN pioneered this engineering innovation well ahead of other watch manufacturers as early as 1976, which led to the launch of the highly acclaimed Eco-Drive in 1995. Utilizing electrical power converted from virtually any light source, this extraordinary innovation changed forever the way watches could be powered. Eco-Drive eliminated the need to ever replace batteries, which made it especially beneficial to areas where such specialist batteries were not obtainable. This leveled the field for citizens of virtually every country to be able to experience unrestricted joy of wearing and using a CITIZEN watch. The product development policy, “The Fusion of Technology and Beauty,” remains a constant motivation for us to merge cutting-edge technology with perfection of design beauty, which as a consequence inspires people to strive to be their best at any time. CITIZEN launches a new campaign in collaboration with Wieden+Kennedy, Better Starts Now. This is the simple belief that no matter who you are or what you do, it is always possible to make something better — and now is the time to start doing it. We believe that better and now are both infinite, and that there is always a next ‘better’ and a new ‘now’ in which you can start pursuing it. It was clear from the onset of this project that we are dedicated to this ideal…not to the past but to the present, and all the way we can improve it. To help communicate this belief to the world we have created a new global CITIZEN brand movie, brand identity and brand website that represents out Better Starts Now philosophy.